 Sales Training for Business Development
Ever heard the line that great sales people are born not made? It’s rubbish. One of the most common myths is that, in order to be ‘good at sales’ a person must be a good talker. That’s not quite true either. Making a sale is all about making relationships and building trust. That requires understanding and most importantly the ability to listen.
Good doctors know this: they give a thorough diagnosis before any prescription. Selling is part art and part science and our Sales Training Courses develop the art and explain the science in a way that is accessible to everyone. It allows sales people and business developers to operate more like consultants and actually sell solutions, rather than simply flog products. The end result? People who actually enjoy the sales role, because they’re building relationships and connecting with clients and customers. Happy days!
How does our business development training course work?
- To start, we talk to managers, sales people and clients to understand the current sales process and practice.
- We then build customised content that adapts the approach depending on business sector and the style of contact – telephone, face to face, or email for example.
- Highly practical ‘hands-on’ Sales Training Workshops incorporate case studies, role-playing and seller/buyer personality profiles.
- Follow up coaching for participants ensures they are able to implement (and keep implementing) the ideas and techniques.
- We can also teach line managers the coaching process so that the learning is sustained long term and expertise is brought in house.
- We provide sound advice on systems that support, track and monitor results.
- Continual development processes allow your people to progress from foundation programs in face to face and telephone sales to advanced modules, negotiation skills and key account management.
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Here’s a hilarious sketch on the concept of “delayed gratification”; a fundamental principle underpinning many of the traits of successful sales professionals and indeed anyone who needs to spend their time effectively. Life is full of temptations. Are you making wise choices? How do you fare? The integrated voting tool allows you to share and compare your efforts with others.
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Who is our business development training program for?
- Business Development and Relationship Managers
- Field sales or Telesales
- Consultants
- Sales Managers and General Managers
- Managing Directors and Partners
We have worked in the following industries: Banking, Travel, Publishing, Stock Broking, Financial Services, Automotive, IT.
> Click here to view Sample Agenda
Testimonials
“The two days of sales & communication training was an absolute blast, I certainly gained & received benefit from it and am using the new tools every day. Many Thanks." Malcolm Johnson, WA Manager, Convenience Advertising
“Time having passed I wanted to write to you to express my appreciation of the work you have to date conducted for our business and its sales team. The individual programs you have developed for the sales team are now paying handsomely with strong sales results, but more importantly their own skills and self management have developed significantly.” Mark Fishwick, Managing Director, Ambient Advertising
“The program has helped me to establish a framework to tackle difficult accounts. Increased effectiveness = increased revenue. Thank you!” Selina Lee, Discovery Channel
“Now I know how to be prepared and how to get more out of each call. I'm more relaxed and confident in what I'm doing, which stems from my ability to prepare.” Mike McKell, Reed Business Information
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